Last week my family and I were in our favorite vacation spot along Florida’s 30a coastal highway! I shared a few snaps on Instagram and received a comment from my friend (and Pieces owner Lee Kleinhelter) that her team just installed the Willow+Mercer Boutique near our beach rental! Located in 30 Avenue, the latest affluent development at the intersection of Highway 98 and Scenic Highway 30a, Willow+Mercer translates your favorite street styles into ready to wear resort outfits. 

Named for the famous Mercer Avenue in New York City, the boutique carries brands for men and women such as DVF, Iro, Vince, Elizabeth & James, Kelly Wearstler, Figure, Loeffler Randall, Raquel Allegra, and more.

Aside from having the best from in-demand fashion designers, I can foresee them getting several inquiries about their interior design! Just check out these floors made from modernized, handcrafted encaustic cement tiles. They also appear on the cash wrap. 

I love Lee Kleinhelter’s mastery of mixing vintage + modern for a playful, punchy, yet sophisticated vibe.

Below brass accents are combined with lucite hardware in the fitting room, marble shelving with brass brackets in the retail area, and metallic light fixtures that will make you want to covet her style.

Don’t you just love this keyhole / Moroccan-inspired doorway leading into a fitting room?

 The store also has a big selection of the some of the hottest coffee table books perfect for both inspiration and styling!

Willow+Mercer has a great blog with a new series called Street Style Meets Beach Style. It’s definitely worth a look! See lots of pin-worthy outfit combinations for your next beach vacation. My personal favorite is the Raquel Allegra Tie-Die Top. What’s yours?

WILLOW + MERCER

12805 US HWY 98 EAST

INLET BEACH, FLORIDA 32413

WALTON COUNTY

Open 10 am to 6 pm

850.909.0009