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DESIGN

DESIGNER MARKETPLACE: WINNING REPEAT BUSINESS

I'm Erika Ward

Beyond the Blueprint is a curated journal where legacy, lifestyle, and intentional design converge.

Here, I share stories from the heart of my home and the homes I create—faith-filled reflections, family rhythms, wellness practices, and design inspiration rooted in grace and purpose.


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[dropcap]I[/dropcap]f you are an interior designer or someone who works in sales, you will enjoy my latest blog post for Williams-Somona Designer Marketplace blog entitled “Designer Etiquette: What Do You Do When You Finish a Job?” Within the last week, I’ve successfully completed three design jobs, two of which came from referrals.

Aside from wanting to deliver a beautiful finished project, it is equally important for me to know that I have a client for life and someone who will refer me to their friends! Referrals are the cornerstone of my business now more than ever.

Six years ago when I started Erika Ward Interiors, I can’t say I did everything right. Even now, I learn something new everyday and chat with other designers who are willing to share their stories. In this post, I share my client experiences and ideas that yield the results you want. Increased sales!

No matter how successful your business is, you should never stop making improvements in the area of customer service. How will you influence your client to say yes?

 

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DESIGN OBSESSED, ATLANTA GO-TO GIRL, STYLE CHAMELEON, BEACH LOVER. 

HI,
I'M ERIKA.

Beyond the Blueprint is a curated journal where legacy, lifestyle, and intentional design converge.

Here, I share stories from the heart of my home and the homes I create—faith-filled reflections, family rhythms, wellness practices, and design inspiration rooted in grace and purpose.

From motherhood and marriage to the sidelines of Friday night lights, each entry offers a glimpse into the layered life I live—and the brands, spaces, and values that support it.

Whether you're here to be inspired, encouraged, or aligned, welcome. This is life beyond the blueprint

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