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FASHION FRIDAY: RETAIL THERAPY & A CATWALK

I'm Erika Ward

Over a decade ago, I exchanged my corporate life in building construction for an opportunity to enhance your personal home via decoration and renovation.  My mission? To help busy professionals make their homes their sanctuaries.

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So everyone in Atlanta is talking about Swank, the newest “impeccably stylish boutique” located in the Shops Around Lenox (across the street from Neiman Marcus). 

The owner, Emily Dees Boulden is definitely on the cutting edge of fashion and has the the ability to stiff out lesser known talent in order to bring her clientele latest and greatest.

But what impresses me the most is her drive and speedy rise to the top of the high fashion retail food chain.  In 2004 she earned a degree in fashion merchandising from Ole Miss and four days later joined Saks Incorporated as an assistant buyer.  Two years later, in 2006 she bowed out of Saks to open Swank in Birmingham, Alabama.  After creating a cult-like following in Birmingham, she ventured to Atlanta to open the newest store in February of this year. She’s kickin’ retail a$$ first, and takin’ names later!

And when you leave Swank dressed so fierce that you’re burning to hit someone’s runway…well you can. Head across the street to Lenox Mall where Simon is holding its Model for a Day contest.

If you want to strut your stuff, get there by 2:00pm to register. Only the first 100 eligible entrants will be considered. There’s an impressive list of prizes including a professional photo shoot with celeb photographer Derek Blanks. You remember him as the photog who shot the alter ego photos for The Real Housewives of Atlanta last season.

This photo was my favorite…Sheree nailed both characters, didn’t she?

If you are looking to stretch your fashion buck, you should check out A Clothes Encounter Luxury Consignment Event also on this Saturday at Flirt and Flutter Lash Loft (cute name) from 4pm-8pm.  Actress and fellow UGA alum Kaira Akita is the event’s founder.

A Clothes Encounter collects gently-loved designer, name brand, and vintage women’s clothing and sells them for 30% – 80% off retail at seasonal luxury consignment events in support of local charities.

Great clothes for a great cause, sounds like a win-win to me!

Where will I be this Saturday…celebrating my twins’ 3rd birthday! We’re hosting 25 babes, tots, and preschoolers along with their parents for an afternoon of inflatables and fun. On Sunday you can find me at the Decorator’s Show House and Gardens trying to refrain myself from taking a dip in the backyard pool and of course showing you around if you happen to come by. If you miss it this weekend, don’t fret. The tour will continue through May 9th. 

Alright, that about wraps up the week here…I hope everyone has a safe and wonderful weekend. See you back on Monday!

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DESIGN OBSESSED, ATLANTA GO-TO GIRL, STYLE CHAMELEON, BEACH LOVER. 

HI,
I'M ERIKA.

Over a decade ago, I exchanged my corporate life in building construction for an opportunity to enhance your personal home via decoration and renovation. My mission? To help busy professionals make their homes their sanctuaries.

Learn more